FALL WORKSHOP 2019

Beth Stewart, Verismo Communications

Birmingham Southern College

September 21, 2019

8:30-10:30 am: Introductions and defining the role of the publicist (including Ms. Stewart's own journey from singer to a non-performing career still in the music industry).

10:30-11 am: Coffee break

11 am-1 pm: Branding (including crafting a digital presence) and arts entrepreneurship (making our own opportunities instead of waiting for the "gate keepers" to grant entrance). 

1-2 pm: Lunch break

2-4 pm: Public relations master class! This year, students (and teachers!) will submit social media and marketing materials, and Ms. Stewart will select a handful of submissions to review in a master class setting. Samples of materials to submit could include bios, websites, professional Facebook pages, and/or Twitter and Instagram accounts. Ms. Stewart will use the selected submissions to discuss tips and strategies to increase one's social media presence and develop a consistent brand.

 
BethHeadshot

 http://verismocommunications.com/

Beth Stewart, founder of Verismo Communications, is respected by colleagues and clients for her creativity, curiosity, and candor. Beth’s breadth of experience in the arts industry – as publicist, producer, and performer – has fostered a deep empathy for those working onstage and behind the scenes, and fueled her drive to inspire those around her.

These values have shaped the mission of Verismo Communications: to be a classical music PR firm that prizes authenticity over plasticity, creates space and opportunity in clients’ lives, and operates with unswerving integrity. Verismo specializes in helping artists and arts organizations identify their distinctive brand voices, and works to infuse that genuine thread throughout each client’s presence, on- and off-line.

With Verismo, she has propelled clients to glossy magazine covers, features in top international print publications, and successful appearances on national radio and TV networks. She has played an integral role in major promotional and award campaigns, cultivating rising artists and keeping the spotlight on established talents, with clients such as mezzo-soprano Jamie Barton, soprano Corinne Winters, conductor Christopher Allen, and the Fry Street Quartet.

Her clients have won many of classical music’s most prestigious prizes, earning recognition from the Solti Foundation U.S., Richard Tucker Music Foundation, Metropolitan Opera, International Opera Awards, Juno Awards, Latin Grammy Awards, and BBC Music Magazine Awards; and have been featured in Opera News, The New York Times, Washington Post, Boston Globe, Opera, Billboard, and Gramophone, among many global and regional outlets.

Beth’s multi-pronged education – a BA from Johns Hopkins University in Latin American Studies; BM, MM, and GPD degrees from Peabody Conservatory in Voice Performance; and marketing and global business studies via the Eller MBA Programs at the University of Arizona – prepared her to thrive while juggling the demands of multiple constituents.

Beth’s trademark drive and infectious energy have been instrumental in the launch of Turn The Spotlight, a non-profit foundation created to identify, nurture, and empower leaders – and in turn, to illuminate the path to a more equitable future in the arts. Under Beth's leadership as Executive Director, Turn The Spotlight offers mentorship by and for exceptional women, people of color, and other equity-seeking groups, with a particular interest in supporting artists who are using their talents and skills to strengthen their communities and pursue social justice.

In increasing demand as a speaker, Beth has shared her vision for the industry in recent sessions at the Banff Centre for Arts and Creativity, Carnegie Mellon University, Bard College, and Opera America Conference 2019, with upcoming engagements at the University of Michigan’s Arts Leadership Forum and National Association of Teachers of Singing Fall Workshop.

Beth lives in New York City with her partner Louis and their three mischievous cats who – he assures her – will one day be best friends.